Soccer needs to up its PR game
Published by Ronnie Simpson September 10th, 2009 in General PRAs a PR blogger I must stick to PR issues. But let me address one that makes me madder than Vincent Browne interviewing a pro or anti proponent of the Lisbon Treaty.
The (admittedly tenuous) PR link is to the image of soccer. When will FIFA insist that referees automatically book players who wave imaginary yellow cards after they have been tackled? Italian Camoranesi did it again last night after a powder puff Bulgarian tackle.
Surely it is ungentlemanly conduct of the highest order to try and get a fellow professional booked or sent off, apart from being intensely annoying to the viewer. Can you imagine Roy Keane limp wristedly gesturing to the referee after being clattered?
The authorities finally and rightly moved against diving with the unprecedented suspension of Eduardo following his deep sea frogman impression against Celtic.
I live for the day when a player receives a red card for waving two imaginary yellows.
Apart from being a soccer nut and one of the first Irish PR bloggers, Ronnie Simpson is founder of Simpson Financial & Technology PR and may be contacted at: ronnie@simpsonftpr.ie or + 353 1 260 5300
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