Why PR is Weathering the Recession
Published by Ronnie Simpson May 6th, 2009 in General PRYours truly (along with a hundred other PR folk) is quoted in the May issue of BusinessPlus which has a timely and wide ranging feature on “Using PR to Help Boost Sales”. In it I say that, “PR’s time has truly come due to the shift to the Internet…This not only demands good content which PR can deliver but guidance on how to interact with the new realities…Companies are facing big challenges in knowing how to behave in this new ‘conversation economy’.”
Support for my view that PR is best situated to manage the new marketing and media realities comes from no less an observer than Anthony Hilton, City commentator in the London Evening Standard.
Writing in the 24th April edition of PR Week, Hilton says, “The intriguing possibility…is the extent to which PR is being seen as a substitute for advertising, instead of suffering with it. Could it be the comms industry is holding up relatively well because what used to be advertising spend is being channelled in its direction?”
Hilton goes on to say, “The argument is with the growth of the Internet, with social networking, viral information and blogging, it has become possible for the skilled PR practitioner to deliver mass audiences, and at the same time control the message, in a way they never could when they had to rely on traditional media.”
I’m not so sure about the control bit but there is no doubt that strategic PR using Web 2.0 tools can now by pass traditional media and reach global audiences on an unprecedented scale.
A low cost PR launch out of Dublin of a new service which we did for client StatCounter in March generated over 100,000 hits to their website in two weeks from over 100 countries.
Yes, I really believe that PR’s time has come.
Ronnie Simpson is founder of Simpson Financial & Technology PR
and may be contacted at: ronnie@simpsonftpr.ie or + 353 1 260 5300.
Support for my view that PR is best situated to manage the new marketing and media realities comes from no less an observer than Anthony Hilton, City commentator in the London Evening Standard.
Writing in the 24th April edition of PR Week, Hilton says, “The intriguing possibility…is the extent to which PR is being seen as a substitute for advertising, instead of suffering with it. Could it be the comms industry is holding up relatively well because what used to be advertising spend is being channelled in its direction?”
Hilton goes on to say, “The argument is with the growth of the Internet, with social networking, viral information and blogging, it has become possible for the skilled PR practitioner to deliver mass audiences, and at the same time control the message, in a way they never could when they had to rely on traditional media.”
I’m not so sure about the control bit but there is no doubt that strategic PR using Web 2.0 tools can now by pass traditional media and reach global audiences on an unprecedented scale.
A low cost PR launch out of Dublin of a new service which we did for client StatCounter in March generated over 100,000 hits to their website in two weeks from over 100 countries.
Yes, I really believe that PR’s time has come.
Ronnie Simpson is founder of Simpson Financial & Technology PR
and may be contacted at: ronnie@simpsonftpr.ie or + 353 1 260 5300.
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